Transforming Transjakarta Services with Service Design Public Training
Through a Service Design Training program with The Bridge Academy, the Transjakarta Team gained new insights into designing more user-centric services.
Utilizing a design thinking approach, they explored customer needs, identified challenges, and devised innovative solutions. Interactive sessions and case studies opened new perspectives in creating a more efficient and comfortable transportation experience for the public.
As a result, various initiatives began to be implemented, such as optimizing bus stop locations and enhancing real-time information systems for passengers. Additionally, the internal work culture at Transjakarta is now more collaborative and innovative, focusing on data-driven service and user feedback. This training marks a significant milestone for Transjakarta to continue innovating, ensuring more inclusive, modern, and sustainable public transportation.